Improving Your YouTube Click-Through Rate (CTR) June 24, 2022

Improving Your YouTube Click-Through Rate (CTR)

Did you know more than 30,000 hours of content are uploaded to Youtube every hour?

With so much content being uploaded daily, it is no wonder that most videos will never amass more than 1,000 views.

Breaking through the noise on Youtube is hard work. But it's far from impossible. But the good news is there are multiple ways and steps to increase your CTR on youtube.

How to Increase YouTube CTR

  1. Create engaging video thumbnail images.
  2. Write compelling video titles.
  3. Test different thumbnail and title combos.
  4. Build a loyal following.
  5. Conduct keyword research.
  6. Focus on video engagement.
  7. Test different CTAs in each video.
  8. Increase average watch time.
  9. Add cards to your Youtube videos
  10. .Use Google Cloud Vision 

Here is a simple tip on how you guys can increase your click-through rate on your YouTube videos.

The Secret to Increasing Click-Through Rate

The secret to increasing your YouTube videos' click-through rate is using a little something called human emotion. Now, if you go on YouTube and look at some of the top videos on YouTube on the trending page, you'll notice something exciting. Many of the top videos on YouTube utilize an insane amount of human emotion in their thumbnails.

They do this because we, as humans, are designed; we've evolved to view certain emotions and have specific reactions to people making certain facial figures. For that reason, when we see particular thumbnails, we want to click on them.

What Emotions Should You Use?

Using human emotion in your thumbnails, an exaggerated emotion, whatever it might be, maybe an extreme amount of happiness or fear, like it's scary. Any of those emotions work.

Examples of Human Emotion on YouTube Thumbnails

Make sure that on your YouTube thumbnails, you're portraying a massive amount of human emotion; here are some examples of using human emotion on thumbnails, and these channels benefit greatly because of that. 

Look at the view counts on these videos.

Here are some examples of big youtube channels:

MrBeast (97.4M subscribers)